Many timeless classics can be found in these pages, best-sellers and the best-known toys with which every new generation should be able to play. The classics are accompanied by new and curious ideas that reflect just how dynamic and imaginative is the toy world.
Leafing through these pages, we can see toys that adults played with as children and would like to pass on to their own children and grandchildren. The sort of toys where grownups can share in playing with the little ones, brightening their eyes and even making the grownups smile.
Attention is paid to growth, imagination and experimentation, both in and outdoors, for every moment of playing, from the living room carpet to the lawn behind the house, and to the stars in the sky, both real and those projected onto the bedroom ceiling.
This selection aims to offer a valid alternative to the wide diffusion of the transient, standardised toys that are little more than passing fads; the proper assortment that should form part of the offer of every good toy store.